Established in 1980, the Artist in the Marketplace (AIM) program provides professional development opportunities to emerging artists residing in the New York metropolitan area. The program consists of a 13-week seminar that addresses practical concerns, and cultivates networking opportunities. Every two years, AIM introduces the work of 72 artists to a greater audience via exhibition and catalogue. Participating artists are encouraged to build their networks through the program's collaborative structure.
AIM sessions are led by a faculty of specialists, including: Yona Backer, Jeffrey Walkowiak, Sergio Muñoz Sarmiento, Melissa Rachleff, Martha Schulman, and Lauren Wittels. Every two years, an Art Critic in Residence serves as a faculty member: Christian Viveros-Fauné (2010 and 2011), Joseph R. Wolin (2012 and 2013), and Eleanor Heartney (2014 and 2015).
The sessions are primarily held on Tuesdays from 6 – 8 pm and Saturdays from 3 – 5 pm. Topics covered include: Community, Grant Writing, Writing Workshop, Copyright, Contracts, Art Market, Studio Visit, Art Criticism, and Marketing.Every year a panel of five arts professionals selects thirty-six artists to participate in the AIM program.