The Artist in the Marketplace (AIM) program, now in its 37th year, provides professional development opportunities to emerging artists residing in the New York metropolitan area. The program consists of a series of 15 seminars that address the practical concerns of establishing a sustainable artistic practice. Topics covered include: Writing, Fundraising, Art Law, Art Criticism, Marketing, Financial Planning, and Career Management, among others. The program culminates in a public exhibition featuring works by participating artists.
Every year a panel of arts professionals selects thirty-six artists to participate in the AIM program. AIM sessions are led by a faculty of specialists, including: Yona Backer (Third Streaming Media), Vrinda Condillac (Barnard College/Cooper Union), Maryanna McConnell (Morgan Stanley), Sergio Muñoz Sarmiento (Art+Law Program), Melissa Rachleff (NYU), Lauren Wittels (Luhring Augustine), and Jeffrey Walkowiak (UNTITLED). An Art Critic-in-Residence serves as a faculty member on a biyearly basis: Brian Boucher (Artnet News, 2016-2017), Eleanor Heartney (Art in America, 2014- 2015), Joseph R. Wolin (ArtNews, 2012- 2013), and Christian Viveros-Fauné (Artnet News, 2010- 2011).
AIM sessions are primarily held at the Bronx Museum of the Arts on Tuesdays from 6-8pm and occasional Saturdays.